The Caspe Group specializes in small company marketing programs. Bob Caspe teaches Entrepreneurial Marketing at Babson College's MBA program. His book titled "Marketing for Entrepreneurs" has been used by many undergraduate and graduate programs. Bob can help you answer the following questions for your company:

Consumer Retail Marketing

• Can your product succeed with conventional retail distribution?
• What are the terms and conditions of sale that should be expected?
• What is the best package design and how do I determine it?

Consumer Direct Marketing

• How can I test to see if direct marketing will work for me?
• How can I track and improve the campaign?
• Is there a low cost way into direct marketing?

Business to Business Marketing

• What does a sales ladder look like?
• How much should I pay my sales people?
• What method of lead generation can work for me?