"); $username="iwtsgnf_bobcaspe"; $password="tet8Bimf"; $database="iwtsgnf_"; mysql_connect(localhost,$username,$password); @mysql_select_db($database) or die( "Unable to select database"); $query = "SELECT * FROM students WHERE `student_id`=$student_id"; $result = mysql_query($query); $user_first_name = mysql_result($result,0,"first_name"); $user_last_name = mysql_result($result,0,"last_name"); $team_id = mysql_result($result,0,"team_id"); if($team_id==0) $team_name = "Undefined"; if($team_id<>0) { $query = "SELECT * FROM student_teams WHERE `team_id` = $team_id"; $result2 = mysql_query($query); $team_name = mysql_result($result2,0,"team_name"); } ?>
 

Student Self Grade Evaluation

0) { $query = "SELECT * FROM students WHERE `team_id`=$team_id"; $result = mysql_query($query); $num = mysql_numrows($result); /* max of 7 allowed (including self) */ if($num>7) $num=7; for($i=0; $i<$num; $i++) { $other_student_id = mysql_result($result,$i,"student_id"); $first_name = mysql_result($result,$i,"first_name"); $last_name = mysql_result($result,$i,"last_name"); $gname = $i+13; /* g13-g19 have reference grades and s13-s19 have referring student id including self */ echo " "; } } ?>
Your Name is " /> " />
Your Team Name is

50% of your grade is a function of team submissions.  With respect to this portion there are four components: the video, the collateral materials, the PowerPoint presentation along with its aural presentation and the campaign P&L with its selection of media type.  Please begin by assigning your assessment of grade to each of these components as follows:
Video Presentation
An essential quality of the video is its ability to make a clear value statement.  What grade would you give to your Team for the video’s clarity and brevity of the Value Statement?
The video should have a “Call to Action.”  What grade would you give to your Team for the video’s Call to Action?

The video should have good production values with respect to audio, video, etc.  What grade would you give your Team for your video’s production values?
In summary, for your Video, what grade do you believe your Team deserves for the TOTAL quality of their Video?

Collateral Materials
Your collateral materials should do a good job of making the value statement clear, providing a call to action and tracking mechanism (if used as a direct mail piece).   What grade would you give your Team for the quality of the presented collateral materials?
PowerPoint Presentation and Oral Presentation
The key elements of the PowerPoint presentation should include a statement of the problem, the business strategy, the value proposition, the sales ladder and the marketing strategy.  What grade would you give your team in the quality of their Oral and PowerPoint Presentation?

Campaign P&L or Business P&L (note 1)

The campaign P&L should demonstrate what the cost of media would be for reaching “END CUSTOMERS,” and then show the other related costs and revenue with the appropriate ratios that will be used to measure the campaign’s value in comparison to other campaigns. 

What grade would you give your team for its presentation of the Campaign P&L?

TEAM PRESENTATION SUMMARY
If you combine the above partial grades (with a subjective weighting that I leave up to you for the relative value of each component) what is the total grade that your team deserves for its Team presentation and work?
50% of your grade is a function of your individual contributions which includes: class participation, Blackboard participation and your individual contribution to your team in comparison to others in the team.

Class Participation
Part of class participation is simply showing up.  If you attended every class then that should count in your favor, or alternatively if you have missed several classes, then it should count against you.  What grade would you assign yourself for your individual class participation?

Blackboard Participation

What grade would you assign yourself for your individual contributions to the blackboard discussion forums in discussion of Other Team’s efforts?

Individual Contribution to your Team
What grade would you assign yourself for your individual contribution to your team’s efforts in comparison to others in your team?

INDIVIDUAL CONTRIBUTION SUMMARY
If you are to combine the above three grades into one (and I leave the relative weight to you) what TOTAL grade would you assign yourself for your individual contribution
GRADING YOUR OTHER TEAM MEMBER'S CONTRIBUTIONS
Each of your team members is listed below. For each team member show the relative contribution to the team.
Relative Contribution of $first_name $last_name

YOUR FINAL GRADE
Finally, if you average the two grades for Team and Individual contribution together, what would your total Final grade be?

 

ENABLED - SUBMIT BY DECEMBER 11

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Directions

It’s time to do grading for the semester and I have found that it is helpful if there is some objective measure that quantifies the quality of work done by class members.  In the spirit of getting this done fairly I use a process of self evaluation which I allow to bias my own grade assessments.   I do this by providing to you the detailed and objective guidance found to the left so that it can be done most fairly.

Please fill in the form and submit it within the next few days from when you are notified at the end of the semester. 

Make sure that you select a grade for every row.

The colored entries are especially important. Please be extra careful with these.

note 1 - Some businesses will not be required to create a Campaign P&L but will instead require a Business P&L. See the instructor to understand which your team will need to create.

Use the Additional Comments box if you believe that there are other circumstances that should affect your grade that are not included in the grade form.

If you make an error, simply re-submit and your last submission will be used.

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